Understanding the Hospitality Consumer - Alastair Williams - Books - Taylor & Francis Ltd - 9780750652490 - May 14, 2002
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Alastair Williams
Understanding the Hospitality Consumer 1st edition

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Presents a different perspective on consumer behaviour in the hospitality sector. This book introduces and explores the role of consumer behaviour theory in the context of hospitality management. It discusses the principles and research of consumer behaviour and illustrates how they are used in the hospitality industry.

288 pages, 1, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 14, 2002
ISBN13 9780750652490
Publishers Taylor & Francis Ltd
Pages 280
Dimensions 156 × 234 × 14 mm   ·   412 g
Language English  

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