Marketing Communications Management - Paul Copley - Books - Taylor & Francis Ltd - 9780750652940 - September 23, 2004
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Paul Copley
Marketing Communications Management 1st edition

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Reflects on the prime issues in integrated marketing communications. This work addresses strategic and critical issues that dovetail with the interest in marketing communications as reflected in the media, with emphasis given to advertising and sponsorship. It also includes sample exam questions, 'stop points', vignettes, and case studies.

480 pages, colour illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 23, 2004
ISBN13 9780750652940
Publishers Taylor & Francis Ltd
Pages 456
Dimensions 211 × 280 × 28 mm   ·   1.24 kg
Language English  

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