Marketing Finance - Keith Ward - Books - Taylor & Francis Ltd - 9780750657709 - November 4, 2003
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Keith Ward
Marketing Finance 1st edition

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Stresses the pivotal relationship between finance and strategy in the marketing process, and demonstrates the techniques and calculations that are necessary to formulate a comprehensive plan. This work also concentrates on how financial input in marketing can create shareholder value.

368 pages, 1, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 4, 2003
ISBN13 9780750657709
Publishers Taylor & Francis Ltd
Pages 368
Dimensions 233 × 157 × 23 mm   ·   556 g
Language English  

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