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Managing Marketing Roger Palmer 1st edition
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Managing Marketing
Roger Palmer
Offers guidance in managing the marketing function as a practical entity, allowing the new marketer to grasp how the theory can be applied to the job. This book gives the reader an overview of how the key areas of marketing knowledge can be made operationally effective as well as of how to make marketing practical and measurable.
392 pages, Illustrated
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | July 11, 2007 |
| ISBN13 | 9780750668989 |
| Publishers | Taylor & Francis Ltd |
| Pages | 392 |
| Dimensions | 245 × 189 × 21 mm · 778 g |
| Language | English |
