The Pursuit of New Product Development: The Business Development Process - Annacchino, Marc (Marconi Product Development Institute, Greenfield, WI, USA) - Books - Elsevier Science & Technology - 9780750679930 - January 22, 2007
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Annacchino, Marc (Marconi Product Development Institute, Greenfield, WI, USA)
The Pursuit of New Product Development: The Business Development Process

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Containing case examples, organizational analysis and project planning tools, this book looks at that longer, organizational view of product development, and how that view can improve product development cycle times and better take advantage of new market opportunities.

526 pages, 1, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 22, 2007
ISBN13 9780750679930
Publishers Elsevier Science & Technology
Pages 536
Dimensions 220 × 320 × 4 mm   ·   1.15 kg
Language English  

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