The Multichannel Challenge - Hugh Wilson - Books - Taylor & Francis Ltd - 9780750687119 - February 29, 2008
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Hugh Wilson
The Multichannel Challenge 1st edition

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Based on IBM's worldwide experience and the huge research reach of Cranfield, this guide is full of major international cases, guiding you to easy implementation. From strategy to metrics, it shows how the best companies blend and balance channels to maximum sales effect, and how you can apply this in your own organisation.

240 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 29, 2008
ISBN13 9780750687119
Publishers Taylor & Francis Ltd
Pages 248
Dimensions 188 × 242 × 20 mm   ·   482 g
Language English  

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