Products and Process Innovation in the Food Industry - Klaus G. Grunert - Books - Kluwer Academic Publishers Group - 9780751404241 - May 31, 1997
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Klaus G. Grunert
Products and Process Innovation in the Food Industry 1997 edition

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Innovation is a key factor in determining the success of a food company yet the area is fraught with risk, with failure rates in excess of 90 per cent being common. Using a series of 12 European cases studies, this book examines the innovation process from agriculture through to retailer.

242 pages, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 31, 1997
ISBN13 9780751404241
Publishers Kluwer Academic Publishers Group
Pages 242
Dimensions 155 × 235 × 16 mm   ·   635 g
Language English  

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