Tourism and the Branded City: Film and Identity on the Pacific Rim - Stephanie Hemelryk Donald - Books - Taylor & Francis Ltd - 9780754648291 - October 28, 2007
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Stephanie Hemelryk Donald
Tourism and the Branded City: Film and Identity on the Pacific Rim 1st edition

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Comparing the major Pacific Rim cities of Sydney, Hong Kong and Shanghai, this book examines world city branding. Using an interdisciplinary approach, it draws in cultural studies and psychology approaches to offer fresh and useful insights to place branding and marketing in general.

234 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 28, 2007
ISBN13 9780754648291
Publishers Taylor & Francis Ltd
Pages 234
Dimensions 150 × 220 × 20 mm   ·   476 g
Language English  

Mere med samme udgiver

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