Consumer Research for Museum Marketers: Audience Insights Money Can't Buy - Margot A. Wallace - Books - AltaMira Press - 9780759118089 - January 16, 2010
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Margot A. Wallace
Consumer Research for Museum Marketers: Audience Insights Money Can't Buy

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Consumer Research for Museum Marketers creatively instructs museum staff on how to study their visitors to make their museums, exhibits, and programs more appealing for all segments of the public. The author's approach explains how all museum personnel can participate in valuable consumer research without breaking the bank on expensive studies.

186 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 16, 2010
ISBN13 9780759118089
Publishers AltaMira Press
Pages 160
Dimensions 164 × 240 × 17 mm   ·   428 g
Language English  

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