Marketing to Seniors - Michael C. Walker - Books - 1st Book Library - 9780759691162 - June 27, 2002
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Michael C. Walker
Marketing to Seniors 2nd edition

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Marketing to Seniors enveils a number of unique aspects of the senior market, including the introduction of the "extended senior customer" to account for the involvement of others in senior purchasing decisions. These include family, friends, advisors and health care professionals, for example.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 27, 2002
ISBN13 9780759691162
Publishers 1st Book Library
Pages 276
Dimensions 150 × 230 × 20 mm   ·   576 g
Language English  

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