Managing Customer Value: Essentials of Product Quality, Customer Service, and Price Decisions - Bill Dodds - Books - University Press of America - 9780761826316 - August 25, 2003
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Bill Dodds
Managing Customer Value: Essentials of Product Quality, Customer Service, and Price Decisions

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Providing the right combination of product quality, customer service and price is good business. Unless a business does something that creates value for their customer, then the chances of business success are nil.

356 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 25, 2003
ISBN13 9780761826316
Publishers University Press of America
Pages 356
Dimensions 152 × 229 × 30 mm   ·   504 g
Language English  

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