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The Ultimatum of Pleasure: Behavioral Economics and Social Development Arsen Dallakyan
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The Ultimatum of Pleasure: Behavioral Economics and Social Development
Arsen Dallakyan
This book presents the “pleasure phenomenon” as the most important factor in individual and socio-cultural development. This study emphasizes the necessity of transformation of marketing in the 21st Century which would shift the focus from seeking pleasure to controlling desires in a way that would benefit self and society.
216 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | July 11, 2017 |
| ISBN13 | 9780761869436 |
| Publishers | University Press of America |
| Pages | 216 |
| Dimensions | 236 × 162 × 18 mm · 476 g |
| Language | English |
