The Focus Group Guidebook - Focus Group Kit - David L Morgan - Books - SAGE Publications Inc - 9780761908180 - September 10, 1997
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David L Morgan
The Focus Group Guidebook - Focus Group Kit

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Providing a general introduction to focus group research, this title includes the appropriate reasons for using focus groups and what you can expect to accomplish with them. It provides a brief history of focus groups, a discussion of when to use focus groups and why, and several brief case studies illustrating different uses of focus groups.

120 pages, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 10, 1997
ISBN13 9780761908180
Publishers SAGE Publications Inc
Pages 120
Dimensions 178 × 255 × 7 mm   ·   236 g
Language English  

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