Electronic Marketing and the Consumer - - Books - SAGE Publications Inc - 9780761910701 - June 26, 1997
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Electronic Marketing and the Consumer

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This book includes a wide range of electronic marketing techniques, with real-world cases and practical insights from the experiences of consumer marketers such as Dell Computer and advice on the future of electronic marketing and its likely impact on consumer behaviour and society.

208 pages, figs.tabs.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 26, 1997
ISBN13 9780761910701
Publishers SAGE Publications Inc
Pages 208
Dimensions 152 × 228 × 13 mm   ·   370 g
Language English  
Editor Peterson, Robert A.