Advertising to Children: Concepts and Controversies - - Books - SAGE Publications Inc - 9780761912859 - August 26, 1999
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Advertising to Children: Concepts and Controversies

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This book explores the debate on the ethics and effectiveness of marketing to children. The research tackles issues including smoking and alcohol consumption.

336 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 26, 1999
ISBN13 9780761912859
Publishers SAGE Publications Inc
Pages 336
Dimensions 152 × 229 × 18 mm   ·   446 g
Language English  
Editor Carlson, Leslie C.
Editor Macklin, M . Carole