Handbook of Relationship Marketing - Atul Parvatiyar - Books - SAGE Publications Inc - 9780761918103 - February 7, 2000
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Atul Parvatiyar
Handbook of Relationship Marketing 1st edition

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A guide to the key concepts, theories and applications of relationship marketing.

680 pages, 1, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 7, 2000
ISBN13 9780761918103
Publishers SAGE Publications Inc
Pages 680
Dimensions 162 × 236 × 48 mm   ·   1.22 kg
Language English  

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