Scaling Procedures: Issues and Applications - Richard G. Netemeyer - Books - SAGE Publications Inc - 9780761920274 - May 14, 2003
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Richard G. Netemeyer
Scaling Procedures: Issues and Applications

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Effective measurement is a cornerstone of scientific research. Yet many social science researchers lack the tools to develop appropriate assessment instruments for the measurement of latent social- psychological constructs. Scaling Procedures: Issues and Applications examines the issues involved in de

224 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 14, 2003
ISBN13 9780761920274
Publishers SAGE Publications Inc
Pages 224
Dimensions 227 × 155 × 12 mm   ·   350 g
Language English  

See all of Richard G. Netemeyer ( e.g. Paperback Book and Hardcover Book )