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Qualitative Methods for Marketplace Research Shay Sayre Abridged edition
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Qualitative Methods for Marketplace Research
Shay Sayre
Written for students and marketing practitioners, Shay Sayre provides a thorough introduction to qualitative methods in market research. The author covers all key topics and borrows techniques from a wide variety of fields to present specific examples that illustrate how these techniques are adapted for marketplace research.
272 pages, Illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | April 20, 2001 |
| ISBN13 | 9780761922704 |
| Publishers | SAGE Publications Inc |
| Pages | 272 |
| Dimensions | 152 × 228 × 13 mm · 370 g |
| Language | English |
| Editor | Sayre, Shay |
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