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Customer Value Investment: Formula for Sustained Business Success Gautam Mahajan
Customer Value Investment: Formula for Sustained Business Success
Gautam Mahajan
Customer Value Investment is a concept that highlights the importance of the customer as an asset, as a builder of business capital, and as a driver of a business. This book explains why customer value is useful and how companies can increase their market share and profitability by adding value to customers.
212 pages, Illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 4, 2007 |
| ISBN13 | 9780761936046 |
| Publishers | SAGE Publications Inc |
| Pages | 212 |
| Dimensions | 142 × 217 × 14 mm · 278 g |
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