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Advertising in Modern and Postmodern Times - Published in association with Theory, Culture & Society Pamela Odih
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Advertising in Modern and Postmodern Times - Published in association with Theory, Culture & Society
Pamela Odih
How does advertising position itself in consumer culture? In what ways does it 'create' desire and wants? This book presents an introduction to advertising culture. It: provides a comprehensive discussion of the main theories; and shows you how real adverts work, together with reproductions of advertising images and copy.
248 pages, 1, black & white illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | April 30, 2007 |
| ISBN13 | 9780761941903 |
| Publishers | SAGE Publications Inc |
| Pages | 232 |
| Dimensions | 156 × 234 × 15 mm · 520 g |
| Language | English |
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