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Resisting McDonaldization Barry Smart
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Resisting McDonaldization
Barry Smart
The McDonaldization thesis argued that contemporary life is succumbing to the standardization, flexibility and predictability of fast-food service. This text makes a critical appraisal of the thesis, discussing the rationalization of modern life, consumer culture and modern citizenship.
272 pages, black & white illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | April 16, 1999 |
| ISBN13 | 9780761955184 |
| Publishers | SAGE Publications Inc |
| Pages | 272 |
| Dimensions | 159 × 235 × 16 mm · 402 g |
| Language | English |
| Editor | Smart, Barry |
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