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Cases in Marketing - European Management series Stig Hartmann
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Cases in Marketing - European Management series
Stig Hartmann
This work highlights key marketing issues in contexts characterized by diversity of markets, competitors and consumers. Cases draw on students' ability to think about broader strategic issues such as global standardization versus customization.
224 pages, illustrations facsimiles, maps, plans
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | October 10, 1997 |
| ISBN13 | 9780761955702 |
| Publishers | SAGE Publications Inc |
| Pages | 224 |
| Dimensions | 156 × 234 × 15 mm · 430 g |
| Language | English |
| Editor | Hartmann, Stig |
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