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Public Information Campaigns and Opinion Research: A Handbook for the Student and Practitioner Hans-dieter Klingemann
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Public Information Campaigns and Opinion Research: A Handbook for the Student and Practitioner
Hans-dieter Klingemann
This handbook draws on multidisciplinary insights and the experiences of academics and campaign practitioners to provide a comprehensive guide and introduction to planning, implementing and measuring public information and communication campaigns.
194 pages, black & white illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | November 28, 2001 |
| ISBN13 | 9780761964315 |
| Publishers | SAGE Publications Inc |
| Pages | 194 |
| Dimensions | 156 × 234 × 12 mm · 500 g |
| Language | English |
| Editor | Klingemann, Hans-Dieter |
| Editor | Roemmele, Andrea |
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