Qualitative Market Research - Hy Mariampolski - Books - SAGE Publications Inc - 9780761969440 - October 25, 2001
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Qualitative Market Research

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Qualitative Market Research follows through a complete research project from the perspective of both user and practitioner. In this respect, it can be used as both a continuous teaching text and training manual, or individual sections may be consulted to enhance knowledge of `best practices' and improve productivity in any specific research application.


328 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 25, 2001
ISBN13 9780761969440
Publishers SAGE Publications Inc
Pages 328
Dimensions 152 × 228 × 19 mm   ·   570 g
Language English  

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