Advances in Services Marketing and Management - Advances in Services Marketing and Management - Steven W. Brown - Books - Emerald Publishing Limited - 9780762300099 - May 14, 1996
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Steven W. Brown
Advances in Services Marketing and Management - Advances in Services Marketing and Management

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Part of a series which offers an interdisciplinary approach to the latest research and practice in services. Topics discussed include the calculus of service quality and customer satisfaction and environmental and positional antecedents of management commitment to service quality.

388 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 14, 1996
ISBN13 9780762300099
Publishers Emerald Publishing Limited
Pages 388
Dimensions 156 × 234 × 22 mm   ·   716 g
Language English  
Editor Bowen, David E.
Editor Brown, Stephen W.
Editor Swartz, Teresa A.

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