International Marketing and Purchasing: From Marketing-mix to Relationships and Networks - Advances in International Marketing - Ghauri - Books - Emerald Publishing Limited - 9780762303182 - January 21, 2000
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Ghauri
International Marketing and Purchasing: From Marketing-mix to Relationships and Networks - Advances in International Marketing

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Presents a collection of papers which are the results of research undertaken by a group of scholars examining the field of international marketing and purchasing (IMP). This book presents an overview of marketing as a discipline and provides writing on the developments. It is used as supplementary text in courses as Business-to-Business Marketing.

356 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 21, 2000
ISBN13 9780762303182
Publishers Emerald Publishing Limited
Pages 356
Dimensions 156 × 234 × 20 mm   ·   699 g
Language English  
Series Editor Cavusgil, S. Tamer

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