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Getting Better at Sensemaking - Advances in Business Marketing and Purchasing Woodside
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Getting Better at Sensemaking - Advances in Business Marketing and Purchasing
Woodside
Includes 16 contributions that fill the mind with knowledge, skills, and insights useful for improving the executive's ability to do what needs to be done, such as: scan environments better to find the weak signals on breakthrough technologies; shifts in customers' attitudes and behaviors; and, changes in behaviors of suppliers and governments.
512 pages, black & white illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | February 2, 2001 |
| ISBN13 | 9780762306336 |
| Publishers | Emerald Publishing Limited |
| Pages | 512 |
| Dimensions | 156 × 234 × 28 mm · 890 g |
| Language | English |
| Editor | Woodside, Arch G. |
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