Developments in Australasian Marketing - Advances in International Marketing - R.b. Mcnaughton - Books - Emerald Publishing Limited - 9780762306367 - February 1, 2001
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R.b. Mcnaughton
Developments in Australasian Marketing - Advances in International Marketing

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Presents examples of a range of marketing research that is being carried out by marketing academics in the Australasian region. This volume contains eighteen chapters selected from presentations at the inaugural Australia/New Zealand Marketing Academy Conference (ANZMAC'98) hosted by the Department of Marketing at the University of Otago in 1998.

344 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 1, 2001
ISBN13 9780762306367
Publishers Emerald Publishing Limited
Pages 344
Dimensions 156 × 234 × 20 mm   ·   681 g
Language English  
Editor Cavusgil, S. Tamer

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