Advertising and Differentiated Products - Advances in Applied Microeconomics - Baye M R Baye - Books - Emerald Publishing Limited - 9780762308231 - October 4, 2001
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Baye M R Baye
Advertising and Differentiated Products - Advances in Applied Microeconomics

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Part of the "Advances in Applied Microeconomics" series, this volume contains 11 chapters, which cover theoretical and empirical contributions. It examines theoretical models of incomplete information; product innovations in services; and both advertising and product differentiation, including generic advertising, advertising bans and more.

308 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 4, 2001
ISBN13 9780762308231
Publishers Emerald Publishing Limited
Pages 308
Dimensions 156 × 234 × 19 mm   ·   609 g
Language English  
Editor Baye, Michael R.
Editor Nelson, J.P.

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