Reviving Traditions in Research on International Market Entry - Advances in International Marketing - Po Li - Books - Emerald Publishing Limited - 9780762310449 - September 3, 2003
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Po Li
Reviving Traditions in Research on International Market Entry - Advances in International Marketing

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The essays that comprise this collection address an important managerial issue for internationally active companies. The entire volume is devoted to the technical, legal and ethical issues that surround entry into the international market.

176 pages, 1, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 3, 2003
ISBN13 9780762310449
Publishers Emerald Publishing Limited
Pages 176
Dimensions 156 × 234 × 11 mm   ·   403 g
Language English  
Series Editor Cavusgil, S. Tamer

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