Evaluating Marketing Actions and Outcomes - Advances in Business Marketing and Purchasing - A G Woodside - Books - Emerald Publishing Limited - 9780762310463 - September 4, 2003
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A G Woodside
Evaluating Marketing Actions and Outcomes - Advances in Business Marketing and Purchasing

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Most universities do not teach meta-thinking so it is logical that company thinkers may not really understand how to think and decide upon important issues. This volume explores how such thinking can be employed to improve the thinking of those who are responsible for core performance.

672 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 4, 2003
ISBN13 9780762310463
Publishers Emerald Publishing Limited
Genre Sex & Gender > Feminine
Pages 672
Dimensions 363 × 291 × 57 mm   ·   1.11 kg
Language English  
Editor Woodside, Arch G.

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