Research on International Service Marketing: A State of the Art - Advances in International Marketing - Pieter Pauwels Ko De Ruyter - Books - Emerald Publishing Limited - 9780762311859 - May 16, 2005
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Pieter Pauwels Ko De Ruyter
Research on International Service Marketing: A State of the Art - Advances in International Marketing

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A truly international perspective emerges on the nature of service marketing across borders, as well as the internationalization strategies of service providers. This volume explores the research in international service marketing through the eyes of scholars from eight different countries on three continents.

208 pages, 1, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 16, 2005
ISBN13 9780762311859
Publishers Emerald Publishing Limited
Pages 208
Dimensions 156 × 234 × 12 mm   ·   449 g
Language English  
Editor Pauwels, Pieter
Editor Ruyter, Ko de

Mere med samme udgiver

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