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Focused Issue on The Marketing Process in Organizational Competence - Research in Competence-Based Management
Focused Issue on The Marketing Process in Organizational Competence - Research in Competence-Based Management
Focusing on "The Marketing Process in Organizational Competence", this volume reflects the fundamental market orientation in competence theory's foundational concepts and theoretical development. It includes papers which explore key aspects of the common conceptual foundations of competence and marketing theories.
282 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | December 2, 2005 |
| ISBN13 | 9780762312092 |
| Publishers | Emerald Publishing Limited |
| Pages | 282 |
| Dimensions | 160 × 235 × 15 mm · 563 g |
| Language | English |
| Editor | Freiling, Jorg |
| Editor | Sanchez, Ron |