International Marketing Research: Opportunities and Challenges in the 21st Century - Advances in International Marketing - Alex Rialp - Books - Emerald Publishing Limited - 9780762313693 - November 27, 2006
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Alex Rialp
International Marketing Research: Opportunities and Challenges in the 21st Century - Advances in International Marketing

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Presents a collection of essays in international marketing. This book addresses various aspects of export and multinational marketing. It examines international marketing from theoretical and practical perspectives, and addresses various aspects of export and multinational marketing through management, public policy, and other issues.

424 pages, 1, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 27, 2006
ISBN13 9780762313693
Publishers Emerald Publishing Limited
Pages 424
Dimensions 164 × 238 × 30 mm   ·   798 g
Language English  
Editor Rialp, Alex
Editor Rialp, Josep

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