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Cross-Cultural Buyer Behavior - Advances in International Marketing Charles R Taylor
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Cross-Cultural Buyer Behavior - Advances in International Marketing
Charles R Taylor
Focuses on issues that affect buyer behavior in an international context. This volume contains papers that contribute to theory development. It looks at the impact of direct to consumer prescription drug advertising on consumers, and at the role of emotions in advertising and retailing contexts and their impact on buyers.
308 pages, 1, black & white illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | May 1, 2007 |
| ISBN13 | 9780762314126 |
| Publishers | Emerald Publishing Limited |
| Pages | 308 |
| Dimensions | 156 × 234 × 28 mm · 634 g |
| Language | English |
| Series Editor | Cavusgil, S. Tamer |
