International Business Scholarship: AIB Fellows on the First 50 Years and Beyond - Research in Global Strategic Management - Boddewyn - Books - Emerald Publishing Limited - 9780762314706 - June 20, 2008
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Boddewyn
International Business Scholarship: AIB Fellows on the First 50 Years and Beyond - Research in Global Strategic Management

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The AIB Fellows Group includes top researchers, educators, and administrators in the IB field. This book covers the growth of several functional areas (marketing, advertising, and finance). It reviews problems of methodological rigor in IB research. It also traces the history and evolution of IB studies.

432 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 20, 2008
ISBN13 9780762314706
Publishers Emerald Publishing Limited
Genre Aspects (Academic) > Business Aspects
Pages 432
Dimensions 156 × 234 × 23 mm   ·   810 g
Language English  
Editor Boddewyn, Jean J.

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