What's in a Name?: Advertising and the Concept of Brands - David M Jones - Books - Taylor & Francis Ltd - 9780765611123 - December 31, 2002
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David M Jones
What's in a Name?: Advertising and the Concept of Brands 2nd edition

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This text analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building and maintaining strong brands - the lifeblood of any long-term marketing campaign. Recommendations for developing better advertising are included.

334 pages, figures, tables, references, index

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 31, 2002
ISBN13 9780765611123
Publishers Taylor & Francis Ltd
Pages 334
Dimensions 152 × 229 × 229 mm   ·   453 g
Language English  

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