The Rise of the Hispanic Market in the United States: Challenges, Dilemmas, and Opportunities for Corporate Management - Louis E. V. Nevaer - Books - Taylor & Francis Ltd - 9780765612915 - March 31, 2004
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Louis E. V. Nevaer
The Rise of the Hispanic Market in the United States: Challenges, Dilemmas, and Opportunities for Corporate Management 1st edition

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This study examines the Hispanic worldview and how it informs economic decisions, both in the US and across North America. It challenges the view that American culture will soon dominate its NAFTA trading partners and looks carefully at the market for Hispanic goods in the US.

264 pages, figures, bibliographic references, index

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 31, 2004
ISBN13 9780765612915
Publishers Taylor & Francis Ltd
Pages 264
Dimensions 152 × 229 × 19 mm   ·   362 g
Language English  

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