New Product Forecasting: An Applied Approach - Kenneth B. Kahn - Books - Taylor & Francis Ltd - 9780765616098 - July 15, 2006
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Kenneth B. Kahn
New Product Forecasting: An Applied Approach 1st edition

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Focuses on the tools and techniques of forecasting new product development. Useful for students and professionals, this book features numerous industry cases and examples. It covers the basic foundations and processes of new product forecasting, and links forecasting to the processes of new product development and sales and operations planning.

200 pages, tables, figures, references, index

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 15, 2006
ISBN13 9780765616098
Publishers Taylor & Francis Ltd
Pages 176
Dimensions 156 × 234 × 17 mm   ·   385 g
Language English  

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