When Ads Work: New Proof That Advertising Triggers Sales - David M Jones - Books - Taylor & Francis Ltd - 9780765617385 - October 15, 2006
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David M Jones
When Ads Work: New Proof That Advertising Triggers Sales 2 Revised edition

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Argues that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. This book features numerous examples from ad campaigns. It demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by more than 50 percent.

256 pages, tables, figures, bibliographic references, index

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 15, 2006
ISBN13 9780765617385
Publishers Taylor & Francis Ltd
Pages 232
Dimensions 152 × 229 × 18 mm   ·   453 g
Language English  

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