Review of Marketing Research - Review of Marketing Research - Naresh K. Malhotra - Books - Emerald Publishing Inc - 9780765621252 - November 1, 2008
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Naresh K. Malhotra
Review of Marketing Research - Review of Marketing Research 5 Revised edition

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Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for theory development and testing.

208 pages, tables, figures & bibliographic references

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 1, 2008
ISBN13 9780765621252
Publishers Emerald Publishing Inc
Pages 216
Dimensions 183 × 259 × 20 mm   ·   534 g
Language English  
Editor Malhotra, Naresh K.

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