Cases in Advertising Management - Larry D Kelley - Books - Taylor & Francis Ltd - 9780765622617 - April 15, 2009
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Larry D Kelley
Cases in Advertising Management 1st edition

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Features actual real-life cases that reflect various trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. This book covers such topics as financial management, business planning, strategic planning, budgeting, human resource management, and managing change.

192 pages, cases & exhibits

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 15, 2009
ISBN13 9780765622617
Publishers Taylor & Francis Ltd
Pages 144
Dimensions 192 × 231 × 11 mm   ·   262 g
Language English  

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