Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge: The Obesity Challenge - Batra, Rajeev (University of Michigan, USA) - Books - Taylor & Francis Ltd - 9780765627179 - February 15, 2011
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Batra, Rajeev (University of Michigan, USA)
Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge: The Obesity Challenge 1st edition

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This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity.

406 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 15, 2011
ISBN13 9780765627179
Publishers Taylor & Francis Ltd
Pages 406
Dimensions 152 × 229 × 33 mm   ·   910 g
Language English  
Editor Batra, Rajeev
Editor Keller, Punam Anand
Editor Strecher, Victor J.

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