The Psychology of the Asian Consumer - Bernd Schmitt - Books - Taylor & Francis Ltd - 9780765646477 - October 27, 2014
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Bernd Schmitt
The Psychology of the Asian Consumer 1st edition

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The Psychology of the Asian Consumer book highlights how consumer psychology can contribute to an understanding of Asian consumer behavior and is especially timely in light of today’s global economy and its focus on the Pacific Rim.

176 pages, 17 black & white tables

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 27, 2014
ISBN13 9780765646477
Publishers Taylor & Francis Ltd
Genre Aspects (Academic) > Business Aspects
Pages 176
Dimensions 152 × 229 × 10 mm   ·   249 g
Language English  
Editor Lee, Leonard
Editor Schmitt, Bernd (Columbia Business School, USA)

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