The Blueprint for Strategic Advertising: How Critical Thinking Builds Successful Campaigns - Berman, Margo (Florida International University, USA) - Books - Taylor & Francis Ltd - 9780765646583 - July 19, 2016
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Berman, Margo (Florida International University, USA)
The Blueprint for Strategic Advertising: How Critical Thinking Builds Successful Campaigns 1st edition

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This book's step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyzes one aspect at a time, creating an invaluable research tool that students, professors, small business owners and entrepreneurs will refer to, time and again.

224 pages, 106 black & white illustrations, 106 black & white line drawings

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 19, 2016
ISBN13 9780765646583
Publishers Taylor & Francis Ltd
Pages 208
Dimensions 174 × 247 × 13 mm   ·   412 g
Language English  

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