Product Placement in Hollywood Films: A History - Kerry Segrave - Books - McFarland & Co Inc - 9780786419043 - July 27, 2004
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Kerry Segrave
Product Placement in Hollywood Films: A History

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This is the history of advertising in motion pictures from the slide ads of the 1890s to the common practice of product placement in the present. This work addresses such topics as television's conditioning of filmgoers to accept commercials, companies' donation of props, the debate about smoking and drinking in , and ""product displacement"".

264 pages, photographs, illustrations, notes, bibliography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 27, 2004
ISBN13 9780786419043
Publishers McFarland & Co Inc
Pages 250
Dimensions 230 × 155 × 17 mm   ·   348 g
Language English  

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