Endorsements in Advertising: A Social History - Kerry Segrave - Books - McFarland & Co Inc - 9780786420438 - April 5, 2005
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Kerry Segrave
Endorsements in Advertising: A Social History

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The use of endorsements and testimonials to sell anything imaginable is a modern development, though the technique is centuries old. This exploration of modern endorsement advertising follows its evolution from a marginalized, mistrusted technique to a multibillion-dollar industry.

240 pages, photographs, notes, bibliography, index

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 5, 2005
ISBN13 9780786420438
Publishers McFarland & Co Inc
Pages 239
Dimensions 152 × 229 × 12 mm   ·   318 g
Language English  

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