American Advertising in Poland: A Study of Cultural Interactions Since 1990 - Jeffrey K. Johnson - Books - McFarland & Co Inc - 9780786437979 - December 29, 2008
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Jeffrey K. Johnson
American Advertising in Poland: A Study of Cultural Interactions Since 1990

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Examines advertising for McDonald's, Levi's, Frito-Lay, and Coca-Cola used in Poland from 1990 to 2005. This book contains case studies that reveal a complex relationship between the corporations and Polish society and challenge the assumption that companies force products and ideas into a new market and thus destroy traditions and cultures.

193 pages, bibliography, index

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 29, 2008
ISBN13 9780786437979
Publishers McFarland & Co Inc
Pages 244
Dimensions 166 × 230 × 10 mm   ·   296 g
Language English  

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