Black Social Dance in Television Advertising: An Analytical History - Carla Stalling Huntington - Books - McFarland & Co Inc - 9780786459445 - August 23, 2011
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Carla Stalling Huntington
Black Social Dance in Television Advertising: An Analytical History

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Investigates the anthropologic aesthetic of black social dance in television advertising. Covering the 1950s through the 2010s in the US, each decade is explored in detail as dance is shown to provide value to brands, thus effecting consumption experiences. It provides a theory of dance for a culture that has consistently drawn upon African-American arts to sell products.

190 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 23, 2011
ISBN13 9780786459445
Publishers McFarland & Co Inc
Pages 200
Dimensions 152 × 229 × 10 mm   ·   277 g
Language English  

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