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Packaging Baseball: How Marketing Embellishes the Cultural Experience Mathew J. Bartkowiak
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Packaging Baseball: How Marketing Embellishes the Cultural Experience
Mathew J. Bartkowiak
Explores the realities baseball as an economic force and as a product of popular culture. Issues of globalization, race and ethnicity, nationality, legacy making, iconic value building, and marketing concerns are all essential to understanding the complex and global product that Major League Baseball is today.
206 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | July 9, 2012 |
| ISBN13 | 9780786461325 |
| Publishers | McFarland & Co Inc |
| Pages | 216 |
| Dimensions | 152 × 229 × 11 mm · 299 g |
| Language | English |
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